Daniel Beddows

Working via my agency Search Eagle, I ran 2 successful SEO contracts for international agencies Havas and Spika.

Spika:

• I was enlisted to help with high-level SEO strategy planning, across US/UK and global markets. This included capitalising on seasonal opportunities and using Pi DataMetrics to manage performance and delivery updates to the client.
• This was mostly in the form of consultative SEO providing strategy decks, whilst also fulfilling day-to-day on-page and technical tasks via Jira, working across a wider development landscape with resources from across the globe.

Search Lab (Havas):

• Here my work mostly focused on providing technical SEO audits and pre-sales website health checks in the form of presentations that I would present to my clients. I was also the go-to resource for any technical SEO related questions or challenges that my client accounts faced.
• This was mostly in the form of consultative SEO providing technical solutions documentation and work packages. There was also a good amount of technical hands-on CMS work, which included XML sitemap creation and metadata optimisation.

Clients:

• Bacardi
• Martini
• Bombay Sapphire
• Patron
• Noilly Prat
• St Germain
• Havana Club
• Dewars
• Hallmark
• Vida XL
• Ted Baker
• Matches Fashion
• Software AG
• Mitel
• Mumsnet

Management of largescale eCommerce website of the UKs largest online electrical retailer.

• I was enlisted to help the technical transformation of the existing website platform and assets to a new omnichannel Salesforce Commerce Cloud offering. This included all aspects of SEO migration within transformational projects and overseeing BAU and managing external agencies, whilst feeding key SEO metrics into the business to various stakeholders.
• Responsible for creating strategy and championing the SEO business case to get effective SEO strategies into the development schedule via Jira and other ticketing systems. This would include delivering highly technical SEO spec requirements and working with developers to make change in the most efficient manner. We tracked 10,000’s of keywords using Pi DataMetrics and use Google Data studio and Adobe Analytics to measure traffic performance across organic channels.
• I implemented on-page changes via various CMS systems and have a solid understanding of the front end from JS frameworks like React to enterprise systems such as Salesforce and PHP driven CMS’s such as WordPress.

Client:

• Currys.co.uk

Offering white-label SEO / web dev & design services for agencies based in Sydney & Auckland.

• I provide hands-on technical SEO services for all types of websites to increase organic traffic through improved keyword rankings. With high-level reporting, audits and data analysis work packages that surpass ROI.
• My SEO experience is extensive. I create top-level strategy in the form of 6/12-month SEO projects for large scale websites that encompass all areas of SEO (On-page, Off-page, Technical) with the aim of increasing organic traffic through improved keyword rankings. I also provide high-level reporting, auditing & data analysis that fuels content marketing plans that increase traffic & drive leads

Notable Achievement:

I migrated Crown Relocations from their dated Business Catalyst website to the Crown ww group Drupal site. This included all aspects of SEO migration, provisioning past content whilst optimising their new content. My key focus was preserving their historical organic Google rankings post migration, I did this on a 12-month contract in Sydney in 2019.

Clients:

• Bunnings
• SportsPower
• Crown Relocations
• Poli
• The AA
• Ace Rental Cars

A contract role providing hands-on SEO project management of the large-scale franchisee integrated Stonewood Homes website (New Zealand’s largest home builder).

• My primary focus was to improve the organic search visibility of Stonewood.co.nz. After successful website migration onto new servers, I planned and implemented a 6-month project to improve SEO for a range of competitive high search volume keywords in Google. This included the creation of technical audits, SEO benchmarking, keyword research, business landscape & competitor analysis, website assessments, content gap analysis, content development, link profiling, link strategy and content outreach in order to improve rankings.

Notable Achievement:

I migrated the Stonewood site into new servers, retaining established organic rankings whilst managing the integration of the home sales module into the TradeMe.co.nz API.

Clients:

• Stonewood Homes
• Urban Hub
• Inno Capital
• Exodus Gym
• CGML
• Park Ave

I developed and oversaw the SEO offering of Publicis Group throughout New Zealand. Complete setup and strategy of large-scale SEO programmes across all Starcom accounts. This was for both International clients and New Zealand’s biggest home grown companies.

I managed a team of 3 account managers in an Agile matrix, providing expertise and strategy on how to provide consultative SEO work packages to sensitive clients. Working with in-house developers to implement technical SEO solutions whilst streamlining development schedules.

SEO Work Packages:

Keyword research, benchmarking, monthly reporting, technical SEO audits, business analysis, competitor analysis, link profiling, website assessments, on-page audits, IA audit & design, SEO migrations, Href Lang setup.

Clients:

• Samsung
• Westpac
• Qantas
• Toyota
• Lion
• Flight Centre
• Methven

A member of a matrix team of 5 that oversaw Australia’s most expensive SEO account. I provided enterprise level SEO, consultation and strategy pieces for banking and commercial enterprise clients.

All SEO was conducted via Agile Matrix methodology completing daily sprints to maintain efficiency to get large-scale projects / work packages completed. I would liaise with clients on new strategies, ongoing reporting, recommendations in line with their BAU and new projects, products and promotions. A huge emphasis was placed on keyword strategy via the Bright Edge toolset. This helped provide in-depth specialist SEO analysis to increase traffic, conversions and sales.

Notable Achievements:

I also headed a large-scale website SEO migration for ING Direct that was successful in maintaining traffic and organic search visibility, whilst they migrated and updated their web technologies.

Clients:

• Commbank
• ING Direct
• Seek
• Telstra
• Amaysim
• Netsuite
• Dan Murphys

Hands-on SEO Account Management of 115 websites in a range of industries, from PR6 international Ecommerce sites to .edu domains. My role was to provide quality SEO and achieve 1st page Google rankings.

Duties Included:

• Ability to take full control of all technical aspects of SEO on client websites and perform ad-hoc fixes for client sites and campaigns with the full knowledge to explain the benefits to clients
• Keep abreast of the current and continually changing SEO landscape understanding how changes in the Google algorithm have an effect and consequence on businesses within my account.
• Surpassing a cumulative monthly sales target of $20k with upsells and new orders in the form of, development work, new website builds, mobile conversion etc